Redefining what a football club is, through transforming the lives of those most in need in our city.

Why We Exist
Founded to originally deliver football activities, the roots of the Foundation have spread to now support Birmingham in a multitude of ways. You can find Blues coaches helping to upskill out-of-work Brummies, teaching social and physical skills to young children with disabilities, in schools mentoring hard-to-reach teenagers, and delivering fitness programmes to all abilities.

We believe young people should have access to football, fitness, education and nutrition, and as prices increase and social support networks reduce, the Foundation’s work is more important than ever.

With the crest on their chest, the Foundation team engage with youngsters in ways teachers and parents cannot. The ball and globe is a social currency and a conversation starter, it is a pillar of the city; the badge has power and it is our duty to put that emblem to work on and off the pitch, and change for the better even more lives.

Why We Need Your Support
We see that Birmingham is on the rise, but we also know that we don’t have to look far away from the bright lights of the city centre to see neighbourhoods that are struggling. That’s why your support to our Foundation is so important. Without your support the club cannot reach the tens of thousands of people who need our help. Your generosity enables the imperative work of the Foundation to reach far and wide.

The people of Birmingham who have found themselves in a less fortunate position have never directly asked the Club for assistance or money, and the Foundation does not exist to offer hand-me-downs but instead it offers a platform to help lift people up, and to give Brummies the skills and tools to better their lives.

Finally, we are forever grateful to all our generous supporters and we will work tirelessly to ensure your money is put to good use. Let us close with a very important message. “Thank you so much.”